Størksen

Størksen, a Nordic nail and beauty lounge in North London.

Størksen is a Nordic nail and beauty lounge in Crouch End and Whetstone.

When I started in May, the Instagram account was largely inactive. I restarted it from scratch, planning, shooting and posting four grid posts a week plus Stories, in a quiet, understated voice that suits the brand.

Recent Reels have each reached over 2,600 accounts. One was shared 31 times and saved 26, and another reached an audience that was 94% new to Størksen.